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need growth

Australian digital advertising jumped 29.7% to $2.935 billion in the December quarter compared to the three months to September, says IAB Australia.

Convo Ink helps publishers improve their site performance by increasing time on site and creating new commercial opportunities for advertisers and content creators.

PUBLISHERS need impact.

Today’s consumers are interacting in a busy, noisy, cross device, always on world. The average person is now estimated to encounter between 6,000 to 10,000 ads every single day which is creating “ad blindness”.

More than ever before publishers need to embrace innovation to capture the attention of their audience and help inform purchase decisions.

publishers need easy.

Until now the content creation process at publishers has been slow, manual and problematic.

Editorial control and placement creates conflict between editorial and sales teams and content technology innovation has been slow to meet the increasing expectations of advertisers who expect speed, precision and results.

Convo Ink simplifies and accelerates the content creation and distribution process.

publishers need results.

With 80% of the digital ad dollar going to Facebook and Google, it’s never been more important for publishers to attract interest from advertisers in order to maximise sales yield and sell through rates.

Convo Ink brings new content formats to the publisher ecosystem, increasing the time consumers spend with brands and giving their advertisers the creative canvas they need to tell their stories their way.

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